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Facebook IPO: A million dollars isn’t cool. You know what’s cool? 19 billion...
Today Facebook debuts on the Nasdaq stock market in the US at $38 a share and will be valued at $104bn, netting Mark Zuckerburg $19bn. Yesterday we heard that Pinterest could be valued at $1.5bn....
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Facebook shares fall by almost 13% as they begin trading
UPDATE: Facebook shares failed to bounce back last night and ended up down by almost 11% or $4 on their $38 IPO price. The Rupert Murodch-owned New York Post gave its view of the Facebook IPO with this...
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Facebook to shore up ad business as investors sue over failure to warn of...
The FT reports that Facebook is launching a new system for measuring the impact of advertising on the social network as well as giving agencies the chance to buy premium ad slots in the news feed...
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Facebook rebuffed GM’s request for bigger and higher-impact ads
Details are filtering out about what promted General Motors global CMO Joel Ewanick to pull the car firm’s $10m Facebook ad budget. The reason behind the fallout it appears as the same as in so many...
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Marketers conclude that advertising on Facebook isn’t necessary
Marketers love Facebook and know that they have to be there, but unfortunately for Facebook some also seem to have concluded that advertising on the social network isn’t anywhere near as necessary,...
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General Motors back in talks with Facebook about advertising
The WSJ is reporting that General Motors and Facebook are holding talks about the automotive firm returning to the social network as a paid advertiser. The news comes almost two months after GM...
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Facebook: Brands get five times more reach with paid media
Another day, and another look at the real effectiveness of social media. Today ComScore and Facebook have their turn at answering these questions in research that makes that case for what paid media...
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Singapore Airline brand Scoot considers giving up all social media
Singapore Airline owned low cost carrier Scoot are threatening to give up their social media presence just to “see what happens”, according to its commercial director Steven Greenway speaking at the...
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General Motors is back advertising on Facebook again
Almost a year after it pulled its $10m ad budget from Facebook General Motors is returning. This was a huge story at the time for Facebook and rocked confidence in the social network. Read more »
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Tesco and Coca Cola join Facebook’s first UK marketing advisory board
Coca-Cola, Tesco and EE are among the brands who have been invited to join Facebook’s first UK marketing Advisory Board in what is being seen as a move to boost its reputation among marketers and...
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